2019-20
Motion Graphics
Animator
At the Something in the Water festival, our motion graphics animation commanded attention on a LED jumbotron video display, bringing awareness and empowerment. We also spread the excitement through strategic social media campaigns, bringing people together in celebration.The goal was to help inspire change and pave the way for a more inclusive future, with Google's TEC Equity Collective leading the charge.
Animated graphic videos are a highly effective and versatile tool for brands looking to visually entertain, grab attention, convey messages, and highlight brand awareness and exposure. They help create a buzz and drive positive results for brands.
Video Production + Design + Animation
A survey was conducted on 20 participants to identify which products and features or products people are currently using or which cars they owns and their pain-points and determine which solution would be the best to implement.
A series of in-depth interviews were then conducted on 5 participants to further identify pain points, frustrations, needs, and desires with existing products to determine how Maruti Subscribe could improve this experience, which also helps in their revenue growth.
All participants used a combination of multiple apps to find, book a cab or rent a car
Users value the ability to detect the damage to car immediately which reflected a sense of satisfaction for the rent-out feature
Major products in the market lack desirable features and feel impersonal, outdated and untrustworthy
A compare feature with relevant information is paramount when searching for cars.
Too much information on screen makes users feel overwhelmed, they'd like a more curated experience
Irrelevant suggestions feel impersonal and clutter the UI, filters are highly used tools when searching
Competitive Market analysis to identify competitor's positioning in the market to define the market strategy for Maruti Subscribe's features and information structure.
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that Maruti Subscribe as product could focus and improve upon.
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
Rough sketches were done to get my initial thoughts on paper and brainstorm new ideas for specific UI elements.
Using the feedback and insights gained from research, analysis and sketching, a low-fidelity prototype was created to begin user testing.
Motion graphics promo for Google's groundbreaking initiative, Tech Equity Collective on a LED Jumbotron featured at the Something in the Water Festival in Washington D.C.
